connect, engage, serve and delight your citizens, service users and employees
The internet has revolutionised the way citizens find news and information. They no longer rely on traditional media like newspapers, radio and TV. Instead, they're going online, using search engines and social media to carry out in-depth research. With an abundance of content, resources and recommendations at their fingertips and technology that makes it easy to filter out or block intrusive messages they're in the driving seat. The message is no longer what marketers and Government want to say but what consumers and citizens want to hear.
Just as businesses are adapting to the new marketing realities, ditching old school interruptive tactics like direct mail and telemarketing and instead using content to attract and build relationships with their ideal prospects, so too Government are waking up the fact that inbound offers a more effective and measurable way of engaging citizens and service users than the traditional top-down, one-way broadcasting of messages. And with trust in Government and satisfaction with public services at an all time low there has never been a greater need for openness and transparency.
"The future of communications is about supplying timely and relevant information to our audiences in a way that fits in with their lives. That means communicators must listen as well as broadcast, think about audiences not channels, master new digital technologies and constantly update skill sets...We achieve our objectives by providing relevant information to people in the way they choose, to enable them to improve their lives." Alex Aiken, Executive Director of Government Communications, The Future Of Public Service Communications, Cabinet Office, July 2015
WHAT WE DO
Combining deep public sector experience and inbound marketing expertise we provide consulting and services designed to help local Councils, Government departments and agencies better inform, educate, engage and serve citizens, service users and other key stakeholders, increase public satisfaction, drive behaviour change and reduce costs. We are the only inbound marketing agency wholly dedicated to serving the UK Government sector.
From creating your target personas, mapping their citizen's journey and developing the right messaging, we'll help you craft an inbound marketing strategy that seamlessly deploys the optimal blend of tactics and delivers real impact.
Citizens are searching online for information. We'll help you craft helpful, engaging blog, video, social media and email content, tailored to your personas and available on multiple platforms and devices that helps them accomplish their goals.
We help you understand how your personas are searching online, implement best SEO practices that make it easy for them to find the content they want, and strategically place content offers that turn citizen visitors into citizen contacts.
Marketing automation tools make light work of inbound campaigns and with closed loop metrics everything is 100% measurable. So you can continually optimise your strategy and tactics and target limited resources for maximum impact.
HubSpot is the original, and in our opinion, still the best all-in-one inbound marketing platform in the world. That's why we're a HubSpot agency partner and recommend their software to all our clients.
HubSpot brings all your marketing activities and metrics together in one place for total control and better results. It includes all the tools you need to execute amazing inbound campaigns, from creating website pages, landing pages, web forms, calls to action and email campaigns to scheduling social media updates and monitoring your social inbox.
HubSpot’s easy to use CRM and contacts database seamlessly integrate every interaction into a single profile, providing rich context and making it easy to build targeted lists, make smart content recommendations and personalise your email nurturing and follow-up.
With closed loop analytics that give a 360 degree of your marketing performance there's no need to reconcile data from multiple sources. Instead, you can focus on creating a remarkable citizen experience and testing, tweaking and optimising your inbound campaigns for maximum impact.