Digital marketing is no longer an option for any small business looking to generate more leads and sales – it’s a must! The new digital technologies – web, mobile and social media – have changed the way businesses market themselves forever. Social media like Twitter and Facebook are the new word of mouth and as consumers turn to online search to find local products and services, old school methods like the Yellow Pages and local print advertising that have served small businesses well for so many years are becoming less and less effective.
The business world is changing at an ever increasing rate and you have to change too. It used to be the case that you could get your website on the first page of Google and generate healthy levels of traffic simply by focusing on popular search terms and building a few good quality links but that’s no longer enough. With the convergence of online search and social media you now need to have an active social media presence if you want to have high visibility in the search engines AND you have to provide engaging and fresh multi-media content that your website visitors will interact with and share.
Add mobile marketing into the mix and the picture becomes even more complex. We are now living in the mobile internet age. In just two year’s time it’s predicted that more people will be accessing the internet via their smart phones and other mobile devices than via desktop PCs and we are already seeing a big upsurge in demand for online information and services on the move. Businesses who want to stay ahead of the game are being forced to respond this new demand by offering mobile websites and interactive mobile phone apps.
Having a clear digital marketing strategy and integrating all the various elements in your marketing mix (both online and offline) so they work together powerfully and seamlessly is the key to effective, manageable and profitable online marketing programmes. Click here to find out more