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transformational marketing

Businesses that want to win are upping their online marketing game. They’re adopting a more integrated approach, combining multiple strategies to maximum effect, rather than a series of stand-alone tactics. They’re making the shift from outbound to inbound, using smart content, search and social media to attract and convert their ideal prospects. They’re building automated systems and processes so they can capture and nurture leads more effectively. They’re engaging with people in a meaningful way at every stage of the buyer’s journey. And they’re paying attention to the soft people and organisational issues that often sabotage even the best laid marketing plans.

In short, they're implementing transformational marketing.

The WOW Transformational Marketing approach incorporates inbound marketing disciplines such as SEO, social media and content marketing, marketing automation and key dimensions of organisational effectiveness.  It's designed for businesses that aren't satisfied with small, incremental improvements but want to set bold and ambitious business targets and then smash them out of the park.

Each transformational strategy we develop is as unique as your business,  designed to generate mass, targeted traffic, capture lead data effectively at every possible opportunity, then guide those leads down a bespoke, content-rich sales funnel towards conversion.

By transforming the way you market your business online and aligning your whole organisation to the achievement of your goals, you'll be be positioned to achieve outstanding results. For further information visit our transformational marketing strategy page.

Strategy
Your game plan for success: setting objectives, developing customer insights and leveraging unique assets and strengths.
  • goal setting
  • Customer personas
  • Market analysis
  • Channels and tactics
Sales Engine 
  Attracting your ideal prospects, then guiding them through your funnel with smart content and automated workflows.
  • funnel design
  • smart content
  • automated workflows
  • closed loop reporting
Organisation
Aligning your organisation to your marketing goals, building capacity, capabilities and buy-in for maximum effectiveness.
  • strategic alignment
  • capacity building
  • skills and capabilities
  • culture and behaviours

Your success in life isn't based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business.

Mark Sanborn

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  • Instagram: The New Home of the Hashtag May 21, 2015
    Instagram is fast becoming one of the most engaged social network platforms out there. Since the introduction of the much loved hashtag, the reach of posts has increased exponentially, and they now rest on approximately 70 million posts a day and a staggering 2.5 billion likes every day.
    Charlotte Bays
  • Get Your CEO On Board With These Magic Words: Marketing Automation Buy-in May 18, 2015
    84% or companies are currently using or planning to implement marketing automation, but there are plenty of excuses not to, such as: no budget, a sound outstanding system or it not being worth the investment. However, marketing automation can transform your sales funnel for the better, so here are some suggestions for getting marketing automation […]
    Charlotte Bays
  • What to Do When Your Business is a Victim of Negative SEO Strategy May 15, 2015
    Thankfully it is only a minority of us who have been a victim of a negative SEO attack, but for those who have it is not a pretty business. Without a proper SEO strategy, this type of activity can lead to lots of lost revenue and a damaged reputation; not to mention all the time […]
    Charlotte Bays
  • Lead Qualification: The Key to Sales and Marketing Integration May 13, 2015
    For any sales funnel to work effectively, it is vital that your sales and marketing integration is running smoothly. To ensure this is the case, your team must know the boundaries of their individual roles, the positioning of each lead along the buyer journey and where to hand over. Qualifying your leads will help get […]
    Charlotte Bays
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The People behind WOW Consulting
Damien O'Dwyer
Damien O’Dwyer

Damien is a Google Adwords certified PPC and conversion rate optimisation expert. He’s worked on PPC campaigns of all shapes and sizes and there’s nothing he doesn’t know about how to turn a lacklustre campaign into a star performer.

Jan Willis, WOW Consulting
Jan Willis

Jan started WOW Consulting. She’s a business transformation expert and member of the Institute of Sales and Marketing Management and she’s worked with some of the biggest consulting companies in the world.

Matt
Matt Richardson

Matt is our chief copywriter and heads up our content creation team. He has an honours degree in English Literature with Creative Writing from Lancaster University and he puts the creative spark into all the content we create on behalf of our clients.

WOW Consulting Ltd

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