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Transformational Marketing Strategy

Businesses that want to win are upping their online marketing game. They’re adopting a more integrated approach, combining multiple strategies to maximum effect, rather than a series of stand-alone tactics. They’re making the shift from outbound to inbound, using smart content, search and social media to attract and convert their ideal prospects. They’re building automated systems and processes so they can capture and nurture leads more effectively. They’re engaging with people in a meaningful way at every stage of the buyer’s journey. And they’re paying attention to the soft people and organisational issues that often sabotage even the best laid marketing plans.

In short, they're implementing transformational marketing.

The WOW Transformational Marketing approach incorporates inbound marketing disciplines such as SEO, social media and content marketing, marketing automation and key dimensions of organisational effectiveness.  It's designed for businesses that aren't satisfied with small, incremental improvements but want to set bold and ambitious business targets and then smash them out of the park.

Each transformational strategy we develop is as unique as your business,  designed to generate mass, targeted traffic, capture lead data effectively at every possible opportunity, then guide those leads down a bespoke, content-rich sales funnel towards conversion.

By transforming the way you market your business online and aligning your whole organisation to the achievement of your goals, you'll be be positioned to achieve outstanding results. For further information visit our transformational marketing strategy page.

Your game plan for success: setting objectives, developing customer insights and leveraging unique assets and strengths.
  • goal setting
  • Customer personas
  • Market analysis
  • Channels and tactics
Sales Engine 
  Attracting your ideal prospects, then guiding them through your funnel with smart content and automated workflows.
  • funnel design
  • smart content
  • automated workflows
  • closed loop reporting
Aligning your organisation to your marketing goals, building capacity, capabilities and buy-in for maximum effectiveness.
  • strategic alignment
  • capacity building
  • skills and capabilities
  • culture and behaviours

Your success in life isn't based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business.

Mark Sanborn


RSS WOW Consulting Blog

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    Customer reviews are of vital importance to any business. Consumers want to know that they can trust your business, products and services before they make the decision to hand over their money to you.
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    You want to set up an online e-commerce store for your business, but I understand that the choices laid out before you are confusing and totally overwhelming. Hosted or self-hosted? Expensive all-in-one solution or piece it together?
  • How To Get People To Click On Your Links August 27, 2015
    So, you’ve created some great content. The next step, is getting the reader or viewer to click on your links you provide that take them to your offer, whether it be a product, opt-in or something else to help them down your marketing funnel.
  • Why You Need Facebook For Your Content Marketing August 24, 2015
    If you have been marketing for any length of time, there is simply no way that you haven’t, at some point, been advised that social media in general is essential to your online success. And Facebook is a big part of that. I would say that this is all true, but with one major caveat: […]
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The People behind WOW Consulting
Jan Willis, WOW Consulting
Jan Willis

Jan started WOW Consulting. She’s an advanced SEO and business transformation specialist and member of the Institute of Sales and Marketing Management and she’s worked with some of the biggest consulting companies in the world.

Damien O'Dwyer
Damien O’Dwyer

Damien is a Google Adwords certified PPC and conversion rate optimisation expert. He’s worked on PPC campaigns of all shapes and sizes and there’s nothing he doesn’t know about how to turn a lacklustre campaign into a star performer.

Matt Richardson

Matt is our chief copywriter and heads up our content creation team. He’s a HubSpot certified inbound marketing practitioner and puts the creative spark into all the content we create, both for our own business and on behalf of our clients.

Lottie Bays
Lottie Bays

Lottie is an organisational specialist and is a HubSpot certified Inbound Marketing practitioner. With a degree in Classics from Leeds University, Lottie is a skilled writer and often gets involved both with our own content production and that of our clients. Day to day, Lottie is the glue that keeps the WOW team together, turning […]

Rex Malicse

Rex is our in-house Web Designer and Developer. A WordPress specialist, Rex designs and builds Google friendly websites that not only look good, but can be used as the centre of any digital marketing strategy. Rex is also on hand to provide day to day website support to all of our customers.

WOW Consulting Ltd

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